Macromarketing Conference 2026 - Prospecting for Macromarketing Gold

Overview

About

51st Annual Conference of the Macromarketing Society, returning to the Rockies after 50 years. Theme: Prospecting for Macromarketing Gold. Hosted in Denver, Colorado by the University of Denver (Daniels College of Business), the University of Wyoming, and Monash University. Multi-track program covering quality of life and well-being, ethics and inclusion, sustainability and climate action, marketing systems, historical perspectives, emerging markets, pedagogy, gender and intersectionality, AI and technology, agribusiness and food marketing, social justice and transformative marketing, entrepreneurship, health marketing, research methods, globalization, and consumers as societal change agents. Submit one-to-five-page abstracts or full papers by email to track co-chairs. Early career seminar on June 14.